Farm Signs

Ecommerce, SEO, AdWords, Google shopping, Mailing Lists, Email Newsletter, Conversion Tracking

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About The Client

Farm Signs started in 1985 and has rapidly grown to become a trusted supplier of signs and accessories to a diverse customer base including agriculture, estates, and countryside retail.

With requirements ranging from post-inspection Health & Safety compliance to a full corporate branding scheme for an estate, and produce boards for PYO farms to footpath waymarking across farmland you can be assured the Farm Signs team is up to date and ready to help.

About this project

The owners of Farm Signs, brothers Chris and Guy Walton originally approached Interweb360 for improvements to their site, an arm of the business focussing on larger scale signage for all kinds of commercial requirements. But it soon became clear that their farm-signs domain was where the opportunities were.

The original structure and content of the Farm Signs site was failing to gain enough traffic and in turn not driving enough sales. Interweb360 suggested a complete rebuild of the site to include a whole new SEO campaign to increase traffic right now and build a future-proof site.

Once the site was put live, Interweb360 supported it with an AdWords campaign covering text search and shopping results. This campaign included building detailed reports and tracking using a range of SEO reports, Ad spend and Google Analytics to regularly monitor the success of the campaign and adjust where necessary. At a glance, Chris and Guy can see where the highs and lows are on their site and what pages could use improving.

To ensure they retain the new customers they are now winning as a result of the newly optimised website, Interweb360 set them up with a self-populating email list and an email newsletter template to allow them to maintain frequent communication with their customers.

Lastly, to ensure Farm Signs stays current and keeps attracting new customers, Interweb360 created a bespoke online sign creator allowing visitors to create custom signs, based on their unique requirements, quickly and simply without the need to contact Farm Signs directly.

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